Are you looking for a new and exciting way to advertise products and services for your business? Before you invest in another round of television commercials or update the sign in front of your store, you should consider taking a modern twist on advertising. Here are three reasons you should invest in vehicle wraps for your business:
1: Advertise New Places
Sure, that front marquis might help customers to find your store, but it won't do much to help you advertise at that event across town. To get your name out there, you might find yourself distributing flyers, doing radio spots, or paying a costumed employee to walk around and waive a sign. However, by investing in vehicle wraps, you can maintain a sense of professionalism while building your brand.
To wrap a vehicle, professionals apply custom cut, high-grade vinyl decals to the surface of the car, and then apply a clear, smooth covering to keep dirt out of cracks and crevices. Although some people assume that vinyl wrapping would harm car paint, wraps actually protect against paint chips and scratches. Once your vehicle is wrapped, your work car will act like a moving advertisement for your business. Here are a few great ways to make your wrapped vehicle work for you:
- Events: Park your wrapped vehicle at trade shows, concerts, and other outdoor events to cater to your chosen demographic. For example, if you are a florist, parking your wrapped delivery van in the parking lot of a bridal show might act as a visual reminder for patrons to give you a call.
- Paid Drivers: To spread the word about your business, consider paying an employee to drive around town. Some business owners scout out highly populated routes to attract more attention.
Another great thing about wrapped vehicles is that they create a sense of professionalism. If you have to meet an investor or make a house call to a customer, arriving in your wrapped vehicle shows the world that you are proud of your company and your products.
2: Lower Your Marketing Costs
If you are like most business owners, you might clap your checkbook shut when you hear that vehicle wrapping costs around $3,000. However, this cost is a drop in the bucket compared to traditional advertising methods. For example, billboards cost an average of between $1,000 and $3,000 a month. Also, unless you purchase the actual billboard outright, that advertising expense can add up fast—costing between $12,000 and $36,000 every year.
On the other hand, when you invest in a vinyl graphics for your vehicle, you own the advertising. Instead of paying a monthly fee to keep that sign visible, you can simply care for those decals and drive around town. If you are worried about vehicle wraps wearing out, you shouldn't be. Vehicle wraps can last as long as six years, which means that your initial investment breaks down to about $500 per year—for dynamic, effective advertising.
3: Take Advantage of a Captive Audience
These days, it can be hard to get someone's attention. People are used to seeing advertisements while they watch their favorite television shows or inside of stores as they shop. However, another great thing about vehicle wraps is that they allow you to take advantage of a captive audience.
Long commutes and daily rounds to pick up kids can get boring, which is why unique advertising is so effective. If you post your company name, services, and website on your vehicle wrap, passing motorists might remember your name or encourage passengers to look you up.
By investing in vinyl graphics for your work vehicle, you might be able to build your brand without breaking the bank.