4 Online Digital Marketing Certifications That Can Increase Your Hiring Potential

4 January 2023
 Categories: Business, Blog

If you are looking to break into the digital marketing industry, you've probably heard about online digital marketing mastery courses that are available for aspiring professionals to boost their experience and increase their hiring potential. Did you know that there are countless different certifications that you can obtain depending on what specialty you are interested in working in? Check out these four online digital marketing certifications that you can use to boost your potential in specific market niches.

Fundamental Digital Marketing 

Fundamental digital marketing certification courses generally provide a comprehensive overview of each sector of digital marketing without diving too deeply into any one section. This type of certification demonstrates an understanding of the market as a whole. It shows potential employers that you have the flexibility to adjust to a range of digital marketing roles. Most commonly, these courses will include an overview of common digital tools that can be used to analyze digital campaigns and tools that can provide vital background research when creating a digital marketing strategy. 

In addition to providing key knowledge of industry-standard tools and resources, fundamental digital marketing courses usually include a brief overview of some or all of the main types of digital marketing, including: 

  • Search Engine Optimization
  • Pay-per-Click
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Marketing Analytics
  • Affiliate Marketing

Social Media

Social media marketing is one of the most popular forms of digital marketing specialties. There are several different online digital marketing mastery courses that cover both social media marketing in general as well as marketing practices for specific platforms. 

Inbound Marketing

Inbound marketing is a technique used in digital marketing to draw traffic to a website by generating public interest rather than offering a product or service. This type of marketing shifts the focus from conversions to clicks. In other words, the goal is to increase the number of site visitors rather than promote a sale. Obtaining a certification in inbound marketing will include mastery of the marketing niche basics, as well as understanding how to identify target markets and define and understand their purchase journey. 

Email Marketing

Finally, email marketing is still an effective form of digital marketing that drives and supports many successful marketing campaigns. Obtaining a digital marketing certification in email marketing will require mastery of campaign strategy creation and KPI (key performance indicator) analysis. In addition, you will need to understand contact management techniques and deliverable segmentation.

For more information, reach out to various online digital marketing master courses.